Wrinkles on the face of this woman described how hard life path taken. Susi Pujiastuti (45) crawling as fresh fish traders. She was successful in the modern fishing industry and charter flights beraset hundreds of billions of rupiah.
No doubt, PT Excelcomindo Pratama (Tbk), telecommunications companies, granted predicate The Best Indonesia Berprestasi 2009. Currently, women who only graduated from junior high school was running two companies.
Each is a Marine PT ASI Pujiastuti Product engaged in fishing business, and Susi Air, which is a lease with 22 airlines plane propeller. Of the two companies, Susi could support thousands of employees.
This woman's way of life is full of twists. After deciding out of high school in Cilacap, Central Java, in 1983, Susi started her job as a gatherer of fish with a mediocre capital.
His business was growing. A year later, he managed to dominate the market Cilacap. Not content to do business only fish in one area, Susi began glancing at the south coast of Pangandaran in West Java.
Apparently, there luck Susi came. Fishery business thrive. If he had been trading just fish and shrimp, then Susi began to market-oriented commodity exports, the lobster.
She brought his own wares to Jakarta to offer to a variety of seafood restaurants and exported. Since foreign demand is very large, to provide a lobster stock, Susi be around Indonesia looking for the source of supply of lobster.
Any problems arise. Problem precisely because so many stocks, but transportation, particularly air, is very limited. To send by ship for too long because it could be threatened rotten lobster or decrease its quality.
That's when the idea arose another Susi to buy a plane. Christian von Strombeck, her husband who happened to foreign nationals who is a pilot charter plane from Germany supports it.
A Cessna type aircraft he purchased. Transportation was very help improve the productivity of fish trade. The value of commodities sold in local fishermen also rose.
"Fishermen can get added value. For example, lobsters in the Mentawai Islands which had been sold only Rp 40,000 per kilo, after which it could be raised to Rp 80,000 per kilogram at the time, "said Susi to Persda Network.
Thus, the need for even more passenger plane increases with increasing exports. Later, the plane that was only for sea transport of merchandise, he tried to rent to people who want to ride.
"Apparently, a huge transportation demand so we are developing this charter flight business and Susi Air," he said.
Currently, Susi Air has 22 small planes, among other types of Cessna Grand, Avanti, and Porter 80 operated by the pilot. A total of 26 pilots of whom are foreign pilots.
Price Cessna current USD 20 billion per unit. The price of the aircraft could Avanti four times more expensive.
Susi Air airline currently operates in almost all parts of the region in Indonesia. To develop this business, Susi determined to add more aircraft to reach 40 units by the end of next year with an investment of around Rp 200 billion.
"The important thing is we increase the service to customers like us," she said.